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Nephrite Jade Diving with Just In Jade

Nephrite Jade Diving with Just In Jade

In this podcast interview, Jordan talks to Justin Barrett from Just In Jade about jade diving in Big Sur, California. Justin is a jade diver and carver who sells a variety of artistic jade carvings in Big Sur Jade, BC Jade, Yukon Jade, Guatemalan Jadeite, Wyoming Jade, and more!

Justin has been carving, prospecting, and diving for jade for decades. He is known for his organic-style jade carvings and sculptures, as well as pendants and earrings.

Related Links

Connect with Justin: Website | Instagram

Justin’s Portfolio

Jade Adventures

Show Notes

About Just In Jade [3:57]

Nephrite Jade Varieties [6:15]

Nephrite and Jadeite Formation [7:41]

Big Sur Jade Value [13:01]

Cultural Perspective Toward American Jade [14:48]

Incredible Jade in the Ocean [19:00]

Learning Jade Carving from Just In Jade [27:00]

Tsavorite Rarity and Quality with Bruce Bridges

Tsavorite Rarity and Quality with Bruce Bridges

Interview with Tsavorite Expert

In Part Two of the interview with Bruce Bridges, owner of Bridges Tsavorite, Bruce discusses Tsavorite Garnet’s rarity, quality factors, tsavorite for everyday wear (bridal), mint garnet, and advice for sales professionals.

“Tsavorite is 1,000 times rarer than emerald under 3cts and 5,000x rarer than emerald over 3cts.” -Bruce Bridges, Bridges Tsavorite

Related Links

Connect with Bruce: Website | Instagram

History of Tsavorite

What is Tsavorite?

Tanzanite

Listen to Part One here.

Show Notes

Tsavorite Rarity [00:52]

Tsavorite Color & Quality Factors [7:00]

Mint Garnet [10:18]

Tsavorite Engagement Rings [19:16]

How to Sell Tsavorite [24:59]

Tsavorite History with Bruce Bridges

Tsavorite History with Bruce Bridges

In Part One of this two-part interview, Bruce Bridges discusses his father’s discovery of tsavorite, their mines in Kenya, and how the name “tsavorite” came to be.

Bruce Bridges is the owner of Bridges Tsavorite. Bruce’s father, Campbell Bridges, embarked on a lifelong adventure after discovering tsavorite in the 1960s. Tsavorite is a rare variety of grossularite (garnet) whose rich green color comes from traces of chromium and/or vanadium oxide. Compared to emerald in appearance, this lesser-known gem is actually rarer, more durable, and more affordable.

Selected Links from the Episode

Connect with Bruce: Website | Instagram

History of Tsavorite

What is Tsavorite?

Tanzanite

Listen to Part Two here. (coming soon)

Full Show Notes

Growing up in the mines [3:00]

The discovery of tsavorite [7:30]

Tsavorite nomenclature [20:00]

Connect with Jewels of the Trade

Newsletter | Website Instagram | YouTube

Gadgets For Jewelers: 3 Must-Haves for Jewelry Store Social Media

Gadgets For Jewelers: 3 Must-Haves for Jewelry Store Social Media

Social media has become an inconvenient necessity, juxtaposing the old-world methods of goldsmiths, craftsmen, and bench jewelers. While extremely beneficial for small businesses, the hassle of social media can be overwhelming; increasing the need for strategic efficiencies that will alleviate the added stresses of Facebook, Instagram, and…dare I say it…TikTok.

When showcasing your tiny pieces of detailed artwork, the photographs are the most important part. If hosting frequent SLR macro and styled photo sessions is not a manageable system for your jewelry photography, you may consider using the device you currently hold in your hand: Your phone.

While many jewelers use LED lightboxes specifically designed for phones, I personally have not had experience with this and will instead focus on some inexpensive alternatives that cater to the convenience of photographing your recently completed work while still at the bench. These methods for better photography can also be used for sharing photos with customers if trying to make sales over the phone or the Internet.


#1. Macro Lens (Phone Attachment) for Jewelry Photography

I just recently decided to try out this inexpensive macro clip-on attachment for my phone pictures, and woah. At the low price of only $20, I regret not getting this sooner.

✓ Can use with or without phone case

✓ 3 Interchangeable lenses

✓ Cheap and easy

✓ Drastically improves photo quality

My phone is the iPhone 12 PRO Max, so the camera is already pretty good. Because of this, I didn’t think I needed gadgets to improve my phone photography. I was wrong. So very wrong!

The clip-on attachment fits my phone perfectly and can be adjusted to use on any of my 3 phone lenses. It’s small, comes with 2 other lenses for the clip-on attachment, and even has a little carrying bag with it. The attachment really shines in videos, but here you can see a side-by-side comparison of my iPhone photos with and without the attachment. Something that really surprised me about this lens was the perceived depth of field it added to my photos.

iPhone photos taken with no attachment (left) and with the macro clip-on attachment (right)

#2. Ring Light for Jewelry Photography

The ring light is lightweight, takes up very little space, and you never have to charge it. It’s not the best lighting in the world, but it’s convenient and easy to use. You will be able to see the ring in super reflective stones, so keep that in mind. It’s not super noticeable to the layman, but here is an example of how a stone may reflect the ring shape:

Photo of Mason-Kay’s Ice Jade taken with an iPhone + macro attachment and a ring light next to a window.

I actually have 2 ring lights that I recommend. They both plug in via USB so it makes them super convenient and easy to use at trade shows. If you’re wanting to use it on the go (at trade shows, etc), you might consider buying a portable charging block which you can use for your phone, the ring light, etc.

✓ Can use at the bench or at trade shows (portable)

✓ Convenient, easy, and requires no knowledge of lighting


#3. Microscope Phone Adapter for Jewelers

In addition to this phone adapter, I also have a nice camera adapter I use to attach my SLR to my microscope. However, when in the store or on the go (especially when communicating with vendors or customers), this is definitely the easiest way to take photos through a microscope.

Everything about it is adjustable: how it fits onto the eyepiece, how it holds your phone, even the orientation of the camera. After you’ve practiced with it a little, you’ll grow to really like it. Here are some photos I’ve taken with this gadget.

For more helpful tips for jewelry stores, check out these articles:

How to Host a Successful Trunk Show

How to Use Pinterest for Your Jewelry Store

3 Reasons Every Jewelry Store Needs A Blog

3 Tips for Selling Jade

How to Use the Mason-Kay Showroom

Copy and Paste IG Story Content

“Turquoise Fever” Mining with Emily Otteson

“Turquoise Fever” Mining with Emily Otteson

Turquoise miner and reality television personality, Emily Otteson, discusses American turquoise, variscite and White Buffalo mining, the impact their television show has had on the Otteson family business and the future of the turquoise market. 

Emily Otteson and her husband own multiple turquoise mines in Nevada and are featured on the hit television show, Turquoise Fever. 

Selected Links from the Episode

Connect with Emily: Shop | Instagram | Etsy

Turquoise Fever: Watch Now

Gemstones: Turquoise | White Buffalo | Poseidon (Variscite)

Full Show Notes

Mining in Nevada [4:16]

White Buffalo is Dolomite-Calcite; NOT Howlite and NOT “White Turquoise” [12:10]

“Turquoise Fever” the TV Show [14:25]

Connect with Jewels of the Trade

Newsletter | Website Instagram | YouTube

Ruby and Sapphire Market Predictions with Jeremy of Color Source Gems

Ruby and Sapphire Market Predictions with Jeremy of Color Source Gems

Colored gemstone expert Jeremy Chalchinsky joins Jordan to discuss his recent buying trip to Bangkok and his resultant insight regarding sapphire and ruby supply and demand for the near future. He also shares stories of his experiences as a traveling wholesale gem expert.

Jeremy Chalchinky works with his father as Color Source Gems to offer an array of wholesale colored gemstones to retailers in the United States. They are a member of AGS and AGTA.

Selected Links from the Episode

Connect with Jeremy: Website | Instagram | Facebook

Full Show Notes

Color Source Gems Info [3:49]

November Bangkok Buying Trip [11:56]

Ruby and Sapphire Market Predictions [23:38]

Connect with Jewels of the Trade

Newsletter | Website | Instagram | YouTube

Are jade bangles on Amazon made from REAL jade?

Are jade bangles on Amazon made from REAL jade?

Video Transcript

Authentic, guaranteed natural jade bangles in appealing colors and qualities sell appropriately for $600, $1,000, $2,000 and easily into the tens of thousands of dollars for fine quality with desirable color and translucence.

So why are so many “natural” jade bangles online $10, $50 and $100?

Why the price difference? Why are some so cheap and others so expensive?

The answer may be that some of these “affordable” bangles Aren’t. Really. Jade. 

Today, we’re going to get to the bottom of this and find out which of these bangles are and which are not actually natural jade as advertised.

Before we get started, thank you so much for watching. If you’re new here, this channel is dedicated to spreading accurate information about jewelry and gemstones so please consider subscribing to our channel. Give this video a “like” if it helps you, and before we get started, answer this question for me in the comments: Is having natural gemstones important to you or are you also interested in treated stones, lab-created gems and simulants? There is no wrong answer! I just want to hear what you have to say.

In this video, we’re going to show actual gemological testing of jade bangles from Jade Expert Jeff Mason of Mason-Kay Jade in Colorado. 

The types of tests typically used for determining the authenticity of jade are

Refractometry and Spectroscopy

Refractometry can help us determine if a stone is jade or another gemstone entirely, which I talk more about in my video “Are Jade Rollers Made from REAL Jade?”

And Spectroscopy can reveal if jade is natural and untreated or has been impregnated with polymer or resin.

Let’s start with the DNTENG bangle from Amazon labeled “Chinese Natural Jadeite Jade” for $22.49.

This “jade bangle” comes with a “cert,” which from experience I know means nothing. Only trust gem reports from reputable companies such as AGL, GIA, Mason-Kay Jade and other labs your local jeweler may recommend.

So looking at the bangle, this piece is gorgeous and very gummy/translucent. The #1 indicator that this isn’t natural jade is it’s appearance, as a natural jade bangle of this translucence would be much, much, MUCH more expensive than $20. But. We are gemologists, and we test to know best.

Here is Jeff Mason spot testing the DNTENG bangle using a refractometer.

Jeff: “Not jade. No question, a clear quartz reading.”

Quartz! 

This explains the low price point as quartz is quite abundant and inexpensive.

Lots of people turn to the Internet when trying to determine if jade is real or not. Unfortunately, almost all the advice I’ve seen pop up on a quick search is completely unreliable and sometimes downright wrong. I know I’m a random person on the Internet, but please believe me when I say not to trust random people on the Internet. As I’ve mentioned before in other videos, if you have any questions about natural jade you can always ask your local jeweler or the jade experts at Mason-Kay Jade.

Let’s talk about some of the “indicators” the Internet touts as reliable that actually aren’t reliable at all:

#1. The scratch test. It is true that if you take a steel knife to jade, the jade won’t scratch because the jade is harder or more resistant to scratching than the knife. However, many jade simulants are also harder than steel. Therefore, the resultant lack of a scratch is not a conclusive indicator. What if it’s jade and it scratches? That would bring into question the material it was scratched with, which may be another material harder than jade or even have quartz dust or some other dust of a gem harder than jade on it.

#2. The cold test. I’ve even heard some ignorant jewelry professionals say that if you pick up a stone in question and it’s cold, then it’s jade. This is moronic. Lots of gemstones are cold. “Cold” is relative. Just think about it for like two seconds.

#3. The break test. Interestingly enough, the Internet says if you drop your jade bangle or jade roller and it breaks, then it’s probably jade. And if it doesn’t break, then it probably isn’t jade. This is hilarious because nephrite and jadeite are the two toughest (meaning hardest to break) gemstones on the planet. I’m not saying they won’t break if you drop them, they totally can. But. Come on. I’m curious about this, so I am going to drop all 3 of our jade bangles in question today, just for fun.

We have to drop each bangle from the same height onto the same surface so I’m just going to drop them from chest height onto the sidewalk. 

Fake Jade Bangle from Amazon #1 broke upon hitting the sidewalk.

Moving on to bangle #2. This one looks almost the same as the first one. It is called “Jadeite Jade Bangle” on Amazon and sells for $99.99. Yes, it’s more expensive than the first one, but the price is still low enough for this type of translucent appearance that it’s probably a fake. Let’s find out what it is!

Here is Jeff testing this bangle with a refractometer.

Jeff: “Quartz.”

And here is Jeff testing that same bangle for the presence of a polymer with FTIR, or infrared spectroscopy.

Jeff: “We’re finding more impregnation in quartz.”

I wonder if this impregnated quartz bangle will survive the break test.

Fake Jade Bangle from Amazon #2 broke upon hitting the sidewalk.

On to the 3rd and final bangle. This bangle from KaratGem is called “Natural Jadeite Jade Round Bangle” and sells on Amazon for $94.99. This is opaque, it’s teeny tiny. What do you think? Do you think this is jade? It’s so small!

Jeff: “jadeite jade”

So I was a little surprised since it came from Amazon, but refractometry showed that it’s jadeite. Is it natural jadeite though? Some jade is acid-bleached and impregnated with polymer or resin which we call ‘B Jade’ which is often not disclosed. We test for this presence of polymer using Spectroscopy, and it’s very important to know because ‘B Jade’ is valued at about 5-10% the value of Natural ‘A Jade,’ which is not a quality grade, it just means it’s untreated. If jade is dyed, it’s value is EVEN LOWER. 

We test to see if jade is dyed first because regardless of polymer, dyed jade has little to no value. Here is Jeff Mason testing this jade bangle for dye. He’s shining a light through the stone to find a dye line.

Jeff: “Not a dye line.”

Next, Jeff is going to use his spectroscope to see if there is any polymer or resin in the jade.

Jeff “If I had to make a call, I’d say it’s natural.

WHAT?! Amazon sold a piece of jade that was actually jade? I am shocked.

Now let’s drop it and find out if it breaks!

Real jade bangle from Amazon did break upon hitting the sidewalk, possibly due to pre-existing internal fracturing.

There you have it! If you are interested in buying any of these bangles, I’m including links below. If you would like a natural jade bangle that is adult-sized and guaranteed untreated and beautiful, ask your local jeweler about Mason-Kay Jade. You can buy natural jade from your local, independent jewelry store or order it from Mason-Kay directly but be warned — choosing a bangle is tricky and getting the size right really warrants help from your local jewelry store so please go and see them! 

Thanks so much for watching my video, check out the links in the description and don’t forget to subscribe!

COPY AND PASTE: Instagram Stories (Jade)

COPY AND PASTE: Instagram Stories (Jade)

Here it is! Copy-and-pasteable content for your Instagram Stories to educate your staff and customers on jade and increase engagement on your social media platforms.

A few tips before we get started:

  • Instagram likes when your followers interract with you, so ‘stories’ with polls, quizzes, and questions are a must.
  • It’s often recommended to post 1-10 stories per day, so don’t be afraid to “drag out” the content into multiple stories. For instance, you could start with a “Who wants to learn about jade” poll, then a quiz about a particular fact, and then follow up with 1 – 3 stories of photos or explanations.
  • Pick a certain day of the week to post about jade and drag the facts out over the course of weeks/months. Ideas for days on which to highlight jade: Minerology Monday, Translucent Tuesday, Whiskey Jade Wednesday (lol this really only works if you’re focusing on red jade…but the word “whiskey” definitely gets peoples attention!), Fei Cui Friday (pronounce fay choi), Jade Saturday. You get the gist!
  • Not included in this article: You can reach out to Jewels of the Trade for jade photos to share for “This or That” stories, the moveable rating bar, etc. (DM me on IG and I’ll hook you up with the link.

This is the list of Jade Facts I personally use for my own Instagram, @jewels_of_the_trade. You can copy and paste onto a Story or use the information for interactive content (recommended!)

  1. “Jade” is a term that refers to two different gemstones: Nephrite and Jadeite. Nephrite is the jade of Ancient China, and Jadeite hit the Chinese market in the 1700s and is considered the most valuable of the two (in jewelry) today.
  2. Almost all jadeite on the market comes from Burma. It has been found in other countries such as Japan, Russia, Guatemala, and the US, but not of significant quality or in notable quantity. This makes it very rare.
  3. Jadeite Jade actually comes in many colors! Green, red, yellow, lavender, white, black, and a colorless translucent variety called “Ice Jade.”
  4. Jadeite Jade is the 3rd toughest gemstone on the planet, behind Hematite and Nephrite Jade. Jadeite can be up to 24x tougher (harder to break) than diamond!
  5. Jadeite Jade can be treated with dye or polymer impregnation, which should ALWAYS be disclosed as it significantly compromises the durability/stability and value of the stone. Make sure that you buy natural, untreated jade or ‘A Jade.’
  6. Qing emperor, Qianlong, marched 100,000 soldiers on a campaign to find jadeite jade, or kingfisher jade (fei-ts’ui), in Burma in the 1700s because of it’s exceptional green hue and allure.
  7. Jade has had historical, religious, industrial, and economic significance to many cultures all over the world including the Mayan, New Zealand Maori, Swiss Lake Dwellers, Chinese, and more.
  8. Jade is not actually mined in China. As far as archaeologists can tell, it has always been imported. Jade is, however, cut in China as the cutters have learned how from their predecessors knowledge from thousands of years of cutting experience.
  9. While green is overall the most valuable color of all the jadeite jade colors, the value of jade is strongly determined by it’s translucence. So some ice jade pieces can be more valuable than some green jade pieces, depending on their translucence. 
  10. For some gemstones, treatment can improve the durability and stability of the stone. This is the opposite in the case of jade. Treated jade, when acid-bleached and then impregnated with polymer/resin, is much weaker than natural jade. So instead of having exceptional toughness, treated jade is brittle. If the jade has been dyed, it is less stable as the dye will fade.
  11. The only way to detect polymer/resin impregnation in jadeite is with a spectrometer, which most jewelry stores and appraisers do not have. To determine whether or not your jade has this treatment, it will have to be evaluated by a grading lab (for instance, GIA) or someone like Mason-Kay, a jade wholesaler who offers lab testing services. Your stone can (usually) remain mounted, and this is typically not expensive and doesn’t take very long.
  12. Because jade cabochons are often set with the aid of jewelers epoxy, extensive exposure to water is not recommended for jade jewelry. Therefore, it’s not advised to put jade in the ultrasonic or under the steamer, and it’s not recommended to wear in the shower or — as with all jewelry — in the pool or hot tub.
  13. The Chinese prized jade over all precious metals and would even award top medals in jade instead of gold. To pay homage to this, during the 2008 Beijing Olympics, jade was incorporated into the winning medals.
  14. Jade (especially in finer qualities) is not usually calibrated. In fact, it’s not unusual for it to be irregularly shaped to make the best use of the rough
  15. Jade is not priced per carat.
  16. Jade is the state gemstone of Alaska.

For more content to help your store promote jade in-store, on your website and social media, check out these links:

How to Use the Mason-Kay Showroom

How to Host a Successful Trunk Show

3 Tips for Selling Jade

Natural Vs. Treated Jade

How to Use the Mason-Kay Showroom

How to Use the Mason-Kay Showroom

Hello, jewelry store friends!

The Mason-Kay Showroom is Mason-Kay Jade’s online portal for retailers to use in-store to find inventory and pricing on natural jade jewelry. Here is my advice on how to register, set up your account for customers to view, and use it for memos/orders.

If you already have a login, you can still use the same username and password that you had before. If you’re not sure what your store’s login credentials are, just email kris@masonkay.com.

How to Register

Go to masonkayshowroom.com and click “Not Registered”

Once approved, you’ll receive an email that says you’re good to go and can immediately start viewing the product.

The Showroom is pretty self-explanatory, with a search box for keywords like “estate,” categories, and filtering by price, color, et cetera.

Once you have a login, you can access your store account where the default markup is keystone. This can not be changed, so if you want to feature the Showroom with a different retail markup, you’ll want to add a “Customer,” which you can also designate for your store’s sales floor.

Setting up “customer” accounts for customer / sales floor viewing

Go to Manage Customers and click New Customer to create an account. This is still tethered to your Main Account, but this “Sales Floor” Customer won’t be able to control markup. 

Doing this means you will have more than one login. One for keystone, and the additional logins with your chosen markups.

You can tell which account you’re in by the “Welcome” in the top left-hand corner.

To test it, you can log out and re-login as your Sales Floor Customer Account.

Your Sales Floor Customer Account can view inventory, pricing with your designated markup, and they can build a “Request List” that gets emailed straight to your inbox. 

Managing Your Account and Setting Markup

If you’re logged into your Main Account, you can manage multiple customer accounts and control their markups individually. You can create a number of logins for your individual staff members and individual customers, and even view their request lists within your Showroom.

If you go to Account Info and select  Manage Retail Markup, this is for store owners to set a default markup so that their employees can establish Customer Accounts more easily.

Choosing Product to Memo / Order

In the Main Account of your Showroom, the “Request List” feature is called “Add to Tray.”
When you Add items to your Tray, you’ll have the option to send this list straight to Mason-Kay. This is a handy option when choosing items for an order, a memo, or for your upcoming trunk show. We recommend saving this list for yourself by clicking “Printer Friendly PDF” in the top left corner of your tray.

Once you’ve filled your tray and are ready to place an order, click “Email Tray to Mason-Kay” with your message. You will not receive an order confirmation until after you’ve spoken with a Mason-Kay Staff-member who will follow up to confirm your order. This is mainly because we update the Showroom once a week and therefore can’t guarantee that every single item is available at the time you’re viewing. During our follow-up conversation regarding your Tray, we’ll be able to tell you exactly what is available and discuss shipping, terms, et cetera. 


So there you have it! Mason-Kay Jade is the leading supplier in the US for natural, untreated jadeite jade.Our renowned brand is an asset to the industry and YOUR customers as each piece has been tested and guaranteed natural ‘A Jade.’ We also offer testing and valuation services as well as jadeite jade valuing for appraisers.

Upon registration for your Showroom login, you’ll receive an email with information on how to use the Showroom and of course you can always call the office if you have any questions.

We look forward to doing business with you! Visit masonkayshowroom.com to get started!

How to Host a Successful Trunk Show

How to Host a Successful Trunk Show

Hello, jewelry store friends!

My husband Hun’r and I, the Jewels of the Trade sales team, offer vendor trunk shows as a service to our retail partners. This means that between our trunk show season and our years of retail experience, we frequently get to observe firsthand the “do’s and don’ts” of trunk shows.

Retailers invite us to host Mason-Kay Jade trunk shows as a way to train staff, introduce jade to their customers, and help sell through in-store interactions as well as online via Facebook Live, Instagram, etc.

Over the course of experiencing many trunk shows, we’ve found a few key things that seem to really drive sales and we want to share those suggestions with you. Try these out and let me know if they help you when hosting your next trunk show!

#1. Social Media. Social Media. Social Media.

You know how important social media is. Start posting about your event at least two weeks before, and don’t be afraid of “overposting” about the event; the key is to diversify your posts as not to “spam” the platform.

Just to simplify, I’ve made a checklist for you to start approx. 2 weeks before your event:

☐ 3 Engaging Instagram Stories per week. “Engaging” meaning “interactive.”


Start with a story that depicts the product you’ll be featuring in your trunk show. Add the sliding bar and ask followers “Do you want to see this/these piece(s) in our store?” On the next story, announce that they can see these pieces on the date of your event!

A couple days later, use multiple product photos from the jewelry line in a game of “This or That” (using the poll feature) and repeatedly remind people that they can view these pieces in-store on the date of your event.

Share stories throughout your advertising stage of employees/the owner talking about the event to the camera with captions.

☐ Create a Facebook Event and invite everyone. I mean everyone!

☐ Make at least 1 well-designed feed post per week on Facebook and Instagram about the event.

☐ Make at least 1 Reel promoting the event.
(If you book a Mason-Kay Jade Trunk Show with JOTT, we’ll send you video for Reel material. Just saying!)

☐ Create a blog post about the event for SEO and share it on all of your social media platforms, including Pinterest! This will help with search engines down the road so that customers looking for the will find your website.

☐ Send out the announcement in your email newsletter one week before and one day before.

☐ Host a Live on both Instagram and Facebook 1-2 days before, once you have your product in hand.

and this is the most important one….

☐ Schedule a Live (on both FB and IG) for the day of the event.
Set a time and advertise the heck out of that Live video 1-2 days before. Set a Story Countdown, mention it in your other Live, and tell everyone to tune in so that they can buy pieces straight off of Facebook and Instagram Live. We have seen tremendous success when retailers utilize Live Sales. The trick to it is scheduling the Live and telling everyone when it’s going to be and how they can buy. (i.e. do you want them to claim it in the comments, message you directly? Be very, very clear that they can buy and what the rules are.)

Most of our trunk shows result in sales after the event because of social media advertising.
Sometimes the store even sells more the day after than the day of because of customers coming in already knowing which piece they want!

#2. Host an evening event the night before the trunk show.

Almost every single one of these we have done was on a Friday night, with the show taking place all day Saturday. And it works! Schedule your kick-off event after your store closes and allow for about 3-4 hours of selling. Offer drinks, food, drinks, maybe some giveaways, and drinks. …Did I mention drinks?

Facebook and Instagram Live the heck out of it to get everyone excited for the main event the next day.

Invite all of your friends who work in influencing/blogging, marketing, and press.

Encourage all of your staff to come and socialize with customers.

Pro Tip: We recently worked a trunk show where the kickoff event was held at a location outside the jewelry store and the customers absolutely loved it. Get creative! A winery, a restaurant, a classy bar, somewhere that people want to go to drink. Did I mention you should offer them drinks?

#3. Contact your VIP customers.

You know who your top 20 customers are, but you want to get to know their friends too. So you need to pull out all the stocks to make sure they not only come, but that they are excited enough about the event to bring an entourage. Here’s what we’ve seen work:

Hand-written letters. Because your VIP customers really are that important to you and this is a great way to show it.

Personal phone calls to everyone on your Top 20 (at least) list. Once two weeks before, and once the day before.

If your sales staff has their own “store Instagram,” (which I highly recommend) ask them to add your VIP customers on IG and promote the event in their stories.

What do your VIP customers do for a living? What business do they own or work for? Maybe consider hiring their staff for the event. Use a customer’s restaurant or catering company, advertise with their influencer brand, or buy their product to offer as giveaways. Trunk shows are a great opportunity to support other local businesses and the people behind them.


So there you have it! Trunk shows are a very fun and lucrative form of marketing. Booking a Mason-Kay Jade trunk show with Jewels of the Trade means free labor, a lot of fun (you might not know this but we’re hilarious,) and will inspire confidence in your salespeople to sell the product at hand.

If you are interested in hosting a Mason-Kay Jade trunk show with Jewels of the Trade, don’t hesitate to reach out!