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JOTT Blog
- 5 Reasons Why Jewelry Stores Should Use Pinterest to Promote Their Products
  January 7, 2023
  If you’re in the early stages of shopping or looking for inspiration…Where do you go first? About 445 million people would answer “Pinterest” to that question. Pinterest is a social media platform that is particularly well-suited for jewelry stores looking to increase sales. Here are a few reasons why jewelry …
- Gadgets For Jewelers: 3 Must-Haves for Jewelry Store Social Media
  January 8, 2022
  Social media has become an inconvenient necessity, juxtaposing the old-world methods of goldsmiths, craftsmen, and bench jewelers. While extremely beneficial for small businesses, the hassle of social media can be overwhelming; increasing the need for strategic efficiencies that will alleviate the added stresses of Facebook, Instagram, and…dare I say it…TikTok. …
- Are jade bangles on Amazon made from REAL jade?
  November 25, 2021
  Video Transcript Authentic, guaranteed natural jade bangles in appealing colors and qualities sell appropriately for $600, $1,000, $2,000 and easily into the tens of thousands of dollars for fine quality with desirable color and translucence. So why are so many “natural” jade bangles online $10, $50 and $100? Why the …
- COPY AND PASTE: Instagram Stories (Jade)
  November 21, 2021
  Here it is! Copy-and-pasteable content for your Instagram Stories to educate your staff and customers on jade and increase engagement on your social media platforms. A few tips before we get started: Instagram likes when your followers interract with you, so ‘stories’ with polls, quizzes, and questions are a must. …
- How to Use the Mason-Kay Showroom
  November 18, 2021
  Hello, jewelry store friends! The Mason-Kay Showroom is Mason-Kay Jade’s online portal for retailers to use in-store to find inventory and pricing on natural jade jewelry. Here is my advice on how to register, set up your account for customers to view, and use it for memos/orders. If you already …

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