If you’re in the early stages of shopping or looking for inspiration…Where do you go first? About 445 million people would answer “Pinterest” to that question. Pinterest is a social media platform that is particularly well-suited for jewelry stores looking to increase sales. Here are a few reasons why jewelry stores should consider using Pinterest […]
Category: For Jewelry Stores
Gadgets For Jewelers: 3 Must-Haves for Jewelry Store Social Media
Social media has become an inconvenient necessity, juxtaposing the old-world methods of goldsmiths, craftsmen, and bench jewelers. While extremely beneficial for small businesses, the hassle of social media can be overwhelming; increasing the need for strategic efficiencies that will alleviate the added stresses of Facebook, Instagram, and…dare I say it…TikTok. When showcasing your tiny pieces […]
COPY AND PASTE: Instagram Stories (Jade)
Here it is! Copy-and-pasteable content for your Instagram Stories to educate your staff and customers on jade and increase engagement on your social media platforms. A few tips before we get started: Instagram likes when your followers interract with you, so ‘stories’ with polls, quizzes, and questions are a must. It’s often recommended to post […]
How to Use the Mason-Kay Showroom
Hello, jewelry store friends! The Mason-Kay Showroom is Mason-Kay Jade’s online portal for retailers to use in-store to find inventory and pricing on natural jade jewelry. Here is my advice on how to register, set up your account for customers to view, and use it for memos/orders. If you already have a login, you can […]
How to Host a Successful Trunk Show
Hello, jewelry store friends! My husband Hun’r and I, the Jewels of the Trade sales team, offer vendor trunk shows as a service to our retail partners. This means that between our trunk show season and our years of retail experience, we frequently get to observe firsthand the “do’s and don’ts” of trunk shows. Retailers […]
3 Reasons Every Jewelry Store Needs a Blog
If you sell jewelry to the public, you should have a blog. I’ll skip past the “why you need a website” and “why you should be on social media” speech because it’s 2021 and if you haven’t hopped on that train, it’s either not right for your highly exclusive business model or it’s simply too […]
How to Use Pinterest for Your Jewelry Store
Does your jewelry store’s website feature e-commerce, allowing you to sell your product to customers far and wide? If your jewelry store sells online, you should take advantage of Pinterest marketing to help sell your jewelry. Why Pinterest? When a couple first starts looking for an engagement ring, do they Google “Engagement Rings” or do […]
NEW Men’s Jade Jewelry Look Book
Why do men LOVE jade? Because jadeite jade is one of the toughest gemstones on the planet, 2nd only to the “other” jade, nephrite! Jade is durable, long-lasting, and suitable for everyday wear. The Look Book features men’s and unisex jade jewelry with retail pricing. Retailers, you can find wholesale pricing in your Mason-Kay Showroom!
Indications of “B Jade”
Identifying jade (jadeite or nephrite) is not normally a difficult task for the experienced gemologist. Many jewelers and gemologists, however, are still very intimidated by jade when it comes to valuing it or buying off the street. Why is this? This is actually a very educated and legitimate concern! While identifying jadeite is not difficult […]
The Importance of Lab-Grown Diamond Education for Retail Professionals
I stand by this statement: Professionals in the jewelry industry need to understand laboratory-grown diamonds. Whether they sell them or not. But where is the accurate information? Most online resources are perpetuating the dissemination of misinformation to achieve sales, whether it’s for the benefit of the mined or lab-grown industry. A couple of years ago, […]