Author: jordan

“Turquoise Fever” Mining with Emily Otteson

Turquoise miner and reality television personality, Emily Otteson, discusses American turquoise, variscite and White Buffalo mining, the impact their television show has had on the Otteson family business and the future of the turquoise market.  Emily Otteson and her husband own multiple turquoise mines in Nevada and are featured on the hit television show, Turquoise […]

Are jade bangles on Amazon made from REAL jade?

Video Transcript Authentic, guaranteed natural jade bangles in appealing colors and qualities sell appropriately for $600, $1,000, $2,000 and easily into the tens of thousands of dollars for fine quality with desirable color and translucence. So why are so many “natural” jade bangles online $10, $50 and $100? Why the price difference? Why are some […]

How to Host a Successful Trunk Show

Hello, jewelry store friends! My husband Hun’r and I, the Jewels of the Trade sales team, offer vendor trunk shows as a service to our retail partners. This means that between our trunk show season and our years of retail experience, we frequently get to observe firsthand the “do’s and don’ts” of trunk shows. Retailers […]

How to Use Pinterest for Your Jewelry Store

Does your jewelry store’s website feature e-commerce, allowing you to sell your product to customers far and wide? If your jewelry store sells online, you should take advantage of Pinterest marketing to help sell your jewelry. Why Pinterest? When a couple first starts looking for an engagement ring, do they Google “Engagement Rings” or do […]

Indications of “B Jade”

Identifying jade (jadeite or nephrite) is not normally a difficult task for the experienced gemologist. Many jewelers and gemologists, however, are still very intimidated by jade when it comes to valuing it or buying off the street. Why is this? This is actually a very educated and legitimate concern! While identifying jadeite is not difficult […]