Why Jade? Selling jade is selling an experience, an enigma, and a story. It’s no wonder jade is referred to as “the inscrutable gem.” Anyone who sees it loves it, but not everyone is comfortable selling it. This is understandable, as the culture and history associated with jade is not always known but is nonetheless […]
Category: For Jewelry Stores
Does Jade Change Color?
Many people believe that natural, untreated jadeite can change color over time. Typically attributed to the health or integrity of the wearer, it’s alleged color fading is sometimes even called the “miracle of jade.” Why an irreversible color change (undoubtedly less desirable than it’s original green) would be an attractive quality is beyond me. Thankfully, […]
Ice Jade: Bridal Jewelry’s Best Kept Secret
When discussing diamond-alternatives in engagement rings, the same fabulous stones tend to be mentioned: Sapphire, Ruby, and Alexandrite. Gemologists, jewelers, and salespeople have developed this well-thought recommendation based on the hardness and toughness of these stones. While I love seeing brides flaunt all the colors of corundum and the ever-alluring alexandrite, there is one stone that is […]
3 Myths About Diamond Mining
When I worked in a jewelry store, I was repeatedly being confronted by concerned peers who insisted that the diamond trade was nothing but a horrible evil. While their point of view was emotionally driven by the desire for equality and compassion, these individuals were nonetheless often uninformed and uneducated on the realities of the […]
JOTT’s Favorite Jewelry Podcasts
With the industry constantly changing and finding new information on gemology, marketing, and trends — it behooves the jewelry professional to be an active learner one way or another. Not everyone is a book-reader and some people (like myself) find audiobooks difficult to engage with. During this crazy time where many of us are cut […]
Nephrite and Jadeite
Do you remember the first time you saw your favorite gemstone? Or when you fell in love with it? Jade is actually important to me because it is my husband’s favorite gem. He fell head over heels for jade in Tucson because of it’s allure and his love of Chinese history, and ever since he […]
Top 3 Valuable Resources for Jewelry Stores
Running a jewelry store isn’t easy. You have your customers, your employees, marketing, displays, the jewelry itself, the list goes on. It can feel overwhelming at times, but that’s why certain companies exist: to help your business run smoothly so that you can do what you’re best at. I’ve made a list of my 3 […]
The Rubellite Report.
You don’t know this about me yet, but I’m a total geek. Full on nerd. Ask my friends, I bore them to death all the time. What is that gorgeous stone at the top of the page? The basic gist of rubellite can be found anywhere on the internet. It’s the pink to red variety of tourmaline, […]