Does your jewelry store’s website feature e-commerce, allowing you to sell your product to customers far and wide?
If your jewelry store sells online, you should take advantage of Pinterest marketing to help sell your jewelry.
Why Pinterest?
When a couple first starts looking for an engagement ring, do they Google “Engagement Rings” or do they search for them on Pinterest?
Are they cutting photos of rings out of magazines or are they pinning them to a Pinterest board?
Where do your 25-35-year-old female employees, friends, or family members go when looking for trends, ideas, and products to buy?
Did you know that …
Pinterest users are shoppers.
They use the app because they specifically intend to buy.
Pinterest users are discerning.
They use the app to compare items, prices, and research products.
The self-shopping female is a Pinterest user.
Pinterest has over 478 million monthly active users with over 70% of those users being female.
And now is the time!
Pinterest conversions grew by 300% during 2020. As the social media platform with the highest number of in-app purchases in the US, Pinterest is as important for e-commerce sales as Facebook and Instagram. Maybe even more!
Think of Pinterest as a search engine.
When customers want to search “diamonds,” “sapphire engagement rings,” and “alternative bridal” on the Internet, they’re searching on Pinterest.
If you have an e-commerce website for your store, then your product is already available to be bought. Pinterest is the search engine that will drive traffic to your website, and it’s relatively low maintenance. It just requires volume, consistency, and strategy.
We won’t get into it in this article, but Pinterest even offers in-app product listing and transactions through Buyable Pins (if your Pinterest Business Account is approved for Buyable Pins.)
Thinking of Pinterest as a search engine is an important mindset for utilizing Pinterest analytics to assess keywords, photos, metadata, and more. Pinterest and your website can go hand-in-hand and you can use both to create an amazing e-commerce strategy.
Getting Started
Sign your jewelry store up for Pinterest and make sure that it’s a “Pinterest for Business.” This setting doesn’t cost anything extra, but it is a game-changer for scheduling and analytics.
You can share your product listings to Pinterest as well as blog posts to drive traffic to your site.
The best secret I learned for Pinterest reach was this: Join group boards!
This should be the first thing you do once you have your account all set up and before you post any pins.
Get on Fiverr and hire a freelancer for $5 or $10 to add you to 10 or so high-performing jewelry-themed boards. These boards already have multiple collaborators and thousands or tens of thousands of followers. Posting to these boards means that you can have thousands of impressions on your first day of pinning with 0 followers of your own. This can easily result in someone clicking through to your website and making a purchase. It sounds like a cheat, but it works. As always, use discretion and do your research when choosing a freelancer.
Volume and Consistency
Unfortunately, Pinterest doesn’t help you very much if you half-ass it. Luckily, there are efficient strategies to whole-ass your Pinterest account without having to devote time to it every day.
The best way to sell your product through Pinterest is to pin it on Pinterest.
All of it. Every single product listing.
You want to post every single day, multiple times a day.
Sounds like too much work? Of course! Who has the time?
Enter Tailwind.
Whatever amount you’re spending on Tailwind is worth it, I promise. Whether it’s $10/mo or $30/mo, it’s a small price to pay once the sales start rolling in.
Strategy
Tailwind allows you to create pins, batch them with their appropriate links and metadata, and schedule them out weeks ahead of time. This means you can do 2 months’ worth of Pinterest work in a couple of hours while drinking beer on a Sunday.
Use Tailwind to quickly and easily create thousands of pins that link to every single product listing, describe it with the appropriate keywords, and schedule it so that you have multiple pins posting a day to the group boards you joined.
Once you have your account set up, get added to group boards, and have scheduled a couple hundred pins with Tailwind, then you can start diving into Idea Pins (for engagement), Analytics for tracking Pinterest conversions on your website, and Pinterest Ads if you’re into that sort of thing. Fiverr actually has a lot of Pinterest professionals who can help by sharing pins to huge boards, promoting your Pinterest page, and even managing your Pinterest account for you.
So get to pinning!
…and sell all the things!